Although many talk of doom and gloom in the music business, I think this is an exciting time with many opportunities. Like never before, artists can connect directly with fans via social media, on-line communities, intimate house concerts or “experience” dates and anything else we can dream up. The business is ripe for entrepreneurs and executives willing to invest experience and creativity in the music and artists they love.
I’ve been in the music business for 20 years. I started in radio, moved into artist management, then to a major record label and back to media as a national magazine editor and on to cable television music programming until I finally started my own consulting and public relations business in 2002. I’ve spent the last two decades of my life rooting for the artists and the music I love. It has been a sometimes challenging but always exhilarating journey.
My specialty is consulting, A&R, project management, strategic marketing and public relation services for Americana, folk, roots and alt-country artists who are singers, songwriters and musicians. Fans of my artists are generally cultural creatives, educated hipsters, baby boomers and other true music lovers. I know who these fans are and I know how to reach them through targeted media, marketing, touring and promotion.
My consulting services include assisting artists in their development and growth in an ever-changing and evolving music industry. I have successfully managed artists and projects from conception to Grammy and everywhere in between by coloring outside the lines and reinventing ways to introduce artists to music lovers.
Create production timeline
Oversee all aspects of production and creative including photo and video shoots, album packaging, website design
Acquire physical and digital distribution deal for release
Coordinate delivery of all materials and metadata for set up
Manage sales team to maximize positioning, promotion and inventory
Hire radio promotion staff and oversee progress and reports
Create press kits including bios, press releases, photos, YouTube videos and any other assets used to drive PR. Pitch project to press outlets including print, television, NPR, syndicated radio, satellite radio. Coordinate artist interviews. Oversee tour press.
Create marketing plan, provide team with assets and updates and monitor online marketing, social media, and major brand campaigns.
120 days lead-time is required. You must have a finished master ready for manufacturing a minimum of 120 days prior to release date to allow proper set up time.
Email Tamara@tamarasaviano.com for price quotes.
Some Clients Present and Past
Kris Kristofferson (current – since 2002)
Guy Clark (current – since 2006)
Radney Foster (current – since 2006)
Foster & Lloyd (current – since 2010)
Brian Wright (current – since 2011)
John Corbett (current – since 2012)
Ashley Monroe (current – since 2012)
Music Road Records (2012-2013)
Warner Music Group Nashville (2010, 2012, 2013)
World Famous Headliners (Summer, 2012)
Gene Watson (Winter, 2012)
Icehouse Music – This One’s For Him: A Tribute To Guy Clark (Fall, 2011)
Brigitte DeMeyer – Rose of Jericho (Summer/Fall 2011)
Red Beet Records – I Love: Tom T. Hall’s Songs of Fox Hollow (Spring, 2011)
Shawn Camp – Live At The Station Inn (2004), Fireball (2006), The Bluegrass Elvises (2007), 1994 (2010)
Terri Hendrix – Cry Till You Laugh (2010)
The Center for Texas Music History – Music from the Heart: An 80th Birthday Tribute to Rod Kennedy (live concert 2010) I Wish I Was In Austin: A Tribute to Guy Clark (live concert Nov. 2011)
Ashley Cleveland – God Don’t Never Change (2009)
Dickson Productions – Undone: A MusicFest Tribute to Robert Earl Keen (2008)
Beth Nielsen Chapman – Hymns (2004), Prism (2008)
Gretchen Peters – Burnt Toast and Offerings (2007)
Dan Colehour – Straight To The Highway (2007)
Karla Bonoff – Live (2007)
Country Music Hall of Fame & Museum – Best of Flatt & Scruggs TV Show (2007)
American Roots Publishing – Beautiful Dreamer: The Songs of Stephen Foster (2004), The Pilgrim: A Celebration of Kris Kristofferson (2006), The Bluegrass Elvises (2007)
Dirty Dozen Brass Band – What’s Goin’ On (2006)
Pinmonkey – Big Shiny Cars (2006)
Marshall Chapman – Mellowicious (2006)
Marty Stuart – Soul’s Chapel (2005)
Joy Lynn White – One More Time (2005)
Americana Music Association Honors & Awards – Live concert at Ryman Auditorium (Producer, 2004, 2005 & 2006)