The odds of building and sustaining a career as an independent musician are better today than ever before. But creating great music is just the beginning. In order to succeed, you’ve got to sell it, too. That requires a skill set that doesn’t come naturally to many artists, some of whom waste thousands of dollars in expenses—and generate only frustration—because they lack the information they need to work smarter.
The good news is, you can learn to think like an entrepreneur. From recording and packaging to booking gigs and marketing yourself, you can hop on the road to success, or gallop farther along if you’re already on your way, by cultivating your business acumen.
That’s where this workshop comes in. A comprehensive one-day program created by Grammy-winning producer, manager and publicist Tamara Saviano and independent artist Rod Picott, From Art to Commerce demystifies the perplexing elements of the music business and teaches the entrepreneurial skills essential to building and maintaining a healthy career.
You’ll learn how to develop diverse revenue streams, control costs, maximize your music catalog and decide if and when to hire professional help. In just one day, you’ll empower yourself with the tools and information you need to make savvy decisions and thrive as an independent music-business professional.View / Download Workshop Topics and Description
About Tamara Saviano:
Tamara Saviano is a Grammy and Americana Award-winning producer and music business consultant. Saviano owns and operates a consulting, artist management and public relations company serving the Americana and Folk communities. Current clients include Kris Kristofferson, Guy Clark, Radney Foster, Ashley Monroe and John Corbett.
As a producer, Saviano’s contributions include Beautiful Dreamer: The Songs of Stephen Foster, honored with a 2004 Grammy for Best Traditional Folk Album, The Pilgrim: A Celebration of Kris Kristofferson, Shawn Camp and Billy Burnette’s The Bluegrass Elvises, and the Grammy-nominated This One’s For Him: A Tribute to Guy Clark, which won Album of the Year at the Americana Honors & Awards in 2012.
Saviano is a former President and six year board member of the Americana Music Association; former governor of the Recording Academy’s Nashville board and a former member of the Folk Alliance International Board. Saviano is currently a board member of the Future of Music Coalition and is a member of Leadership Music, Class of 2007.
About Rod Picott:
Rod Picott is an award-winning songwriter who has released five solo CDs and one album with his sometimes duo partner Amanda Shires, on his own Welding Rod Records. Picott has been featured in No Depression, on BBC 2 Radio London, Sirius/XM Radio and in Maverick magazine. Picott produced Slaid Cleaves Unsung for Rounder Records, toured as opening act for Alison Krauss and Union Station and played the prestigious Shrewsbury Folk and Maverick festivals in England—along with Take Root & Blue Highways Festivals in Holland. He tours annually in Europe and the U.K. playing more than 120 shows each year. Picott is lauded for his narrative and melodic songwriting, passionate delivery and darkly humorous onstage storytelling.
Picott was voted “Songwriter of the Year” and “Male Artist of the Year” in 2011 by the Freeform American Roots Radio reporters. His album Welding Burns, released the same year, was voted the No. 5 Album Release of the Year by the FAR reporters and spent 10 straight weeks on the Americana Music radio chart.
Picott's songs are inhabited by sheetrock hangers, drinkers, circus hands, boxers and working girls and he sings about his characters with intimacy. While listening to a Rod Picott album one can smell the gasoline on a mechanic’s hands and the perfume of lovers in dark corners.