From Art to Commerce: A Workshop for Independent Musicians

Created by Tamara Saviano and Rod Picott


The odds of building and sustaining a career as an independent musician are better today than ever before. But creating great music is just the beginning. In order to succeed, you’ve got to sell it, too. That requires a skill set that doesn’t come naturally to many artists, some of whom waste thousands of dollars in expenses—and generate only frustration—because they lack the information they need to work smarter.

The good news is, you can learn to think like an entrepreneur. From recording and packaging to booking gigs and marketing yourself, you can hop on the road to success, or gallop farther along if you’re already on your way, by cultivating your business acumen.

That’s where this workshop comes in. A comprehensive one-day program created by Grammy-winning producer, manager and publicist Tamara Saviano and independent artist Rod Picott, From Art to Commerce demystifies the perplexing elements of the music business and teaches the entrepreneurial skills essential to building and maintaining a healthy career.

You’ll learn how to develop diverse revenue streams, control costs, maximize your music catalog and decide if and when to hire professional help. In just one day, you’ll empower yourself with the tools and information you need to make savvy decisions and thrive as an independent music-business professional.

View / Download Workshop Topics and Description

About Tamara Saviano:

Tamara Saviano is a Grammy and Americana Award-winning producer and music business consultant. Saviano owns and operates a consulting, artist management and public relations company serving the Americana and Folk communities. Current clients include Kris Kristofferson, Guy Clark, Radney Foster, Ashley Monroe and John Corbett.

As a producer, Saviano’s contributions include Beautiful Dreamer: The Songs of Stephen Foster, honored with a 2004 Grammy for Best Traditional Folk Album, The Pilgrim: A Celebration of Kris Kristofferson, Shawn Camp and Billy Burnette’s The Bluegrass Elvises, and the Grammy-nominated This One’s For Him: A Tribute to Guy Clark, which won Album of the Year at the Americana Honors & Awards in 2012.

Saviano is a former President and six year board member of the Americana Music Association; former governor of the Recording Academy’s Nashville board and a former member of the Folk Alliance International Board. Saviano is currently a board member of the Future of Music Coalition and is a member of Leadership Music, Class of 2007.

About Rod Picott:

Rod Picott is an award-winning songwriter who has released five solo CDs and one album with his sometimes duo partner Amanda Shires, on his own Welding Rod Records. Picott has been featured in No Depression, on BBC 2 Radio London, Sirius/XM Radio and in Maverick magazine. Picott produced Slaid Cleaves Unsung for Rounder Records, toured as opening act for Alison Krauss and Union Station and played the prestigious Shrewsbury Folk and Maverick festivals in England—along with Take Root & Blue Highways Festivals in Holland. He tours annually in Europe and the U.K. playing more than 120 shows each year. Picott is lauded for his narrative and melodic songwriting, passionate delivery and darkly humorous onstage storytelling.

Picott was voted “Songwriter of the Year” and “Male Artist of the Year” in 2011 by the Freeform American Roots Radio reporters.  His album Welding Burns, released the same year, was voted the No. 5 Album Release of the Year by the FAR reporters and spent 10 straight weeks on the Americana Music radio chart.

Picott's songs are inhabited by sheetrock hangers, drinkers, circus hands, boxers and working girls and he sings about his characters with intimacy. While listening to a Rod Picott album one can smell the gasoline on a mechanic’s hands and the perfume of lovers in dark corners.

Praise for Tamara and Rod

“Tamara Saviano is one of the most talented indie managers, label consultants and PR people that I’ve had the pleasure to work with. A gifted entrepreneur herself, I can think of no one better to speak to the independent artist community to help them navigate these often difficult waters.” -- Kerry O’Neil, co-owner of Big Yellow Dog Music (4-time Grammy winning music publisher)

“In 2012 to celebrate my 50th year in the music business, I released a newly recorded album of 25 Greatest Hits. In all my years of singing, I’d never released an independent album and had no clue how to do it. With Tamara’s excellent guidance, she explained how it was done, set me up with an independent distributor, handled all my publicity and generally acted as an all-in-one record label staff for me.  The release was extremely successful and I couldn’t have been more pleased with Tamara’s work on my behalf.”

--Gene Watson, legendary country singer

“Tamara Saviano is not only a tremendous manager and publicist with the connections to get your music heard and promoted, she has the ability to help artists see the big picture and come up with a plan.  Plus, she is one of my favorite people to hang out with.”

--Radney Foster, Independent Artist and Songwriter, Nashville, TN

“No current country star can top Picott's commitment to zero in on the spirit bruising experiences of the skilled laborer—especially on his new album, Welding Burns.”

--Jewly Hight, Nashville Scene

“Picott may have created the perfect singer songwriter album—5 stars.”


“Beautiful and heartbreaking songs-one of the best on the Americana and folk scene.” --Slaid Cleaves, singer-songwriter

“If you're a fan of great songwriting, you're a fan of Rod Picott. Simple as that.”

--Brian Koppelman, Director/Screenwriter Oceans Thirteen, Solitary Man, Rounders

“[Picott is] a major major talent.” --Robert Oermann, Music Row